Develop a digital marketing strategy
DIGITAL MARKETING
Digital Marketing & AI Content Creation
Build practical marketing systems that connect content, customers, leads and measurable business outcomes.
Learn practical digital marketing, social media strategy, content creation and AI-assisted marketing workflows.
A practical marketing programme covering audience research, content strategy, social media, copywriting, analytics and AI-assisted content production.
12Modules
31Lessons
17.4 hoursLearning time
1Preview lessons
Course fee: ₦10,000 · Secure payment through Flutterwave
LEARNING OUTCOMES
What you will be able to do
Develop practical professional capabilities through structured learning and applied work.
Define audiences and customer personas
Create content systems
Use AI responsibly for content production
Understand social media analytics
Build a practical marketing campaign
PRACTICAL LEARNING
Learn by applying what you know
Develop skills through realistic work situations and practical tasks.
Real-world scenarios
Apply concepts to realistic workplace, business, education, and operational situations.
Case studies
Analyse practical problems, identify risks, and develop structured solutions.
Guided exercises
Practise with examples, templates, checklists, and guided practical tasks.
Applied projects
Demonstrate your learning through practical work and projects where provided.
COURSE CURRICULUM
Explore the modules
12 modules · 31 lessons · 17.4 hours estimated learning
01Digital Marketing Foundations
0 of 4 lessons completed
Digital Marketing Foundations
0 of 4 lessons completed
Audience and Customer Personas
Value Propositions
Marketing Goals and KPIs
02Content Strategy
0 of 4 lessons completed
Content Strategy
0 of 4 lessons completed
Building a Content Strategy
Content Ideas and Research
Copywriting for Social Media
AI-Assisted Content Production
03Social Media Marketing
0 of 4 lessons completed
Social Media Marketing
0 of 4 lessons completed
Platform Strategy
Short-Form Video Strategy
Community and Engagement
Content Calendar Project
04Campaigns and Analytics
0 of 4 lessons completed
Campaigns and Analytics
0 of 4 lessons completed
Campaign Planning
Organic Marketing Analytics
Improving Underperforming Content
Final Marketing Campaign
05Marketing Strategy and Positioning
0 of 2 lessons completed
Marketing Strategy and Positioning
0 of 2 lessons completed
Build a Practical Digital Marketing Strategy
Value Proposition, Positioning and Offers
06Audience and Customer Research
0 of 2 lessons completed
Audience and Customer Research
0 of 2 lessons completed
Customer Personas and Buyer Problems
Competitor and Market Research
07Content Strategy and Production
0 of 2 lessons completed
Content Strategy and Production
0 of 2 lessons completed
Content Pillars and Editorial Calendars
Professional Marketing Copywriting
08AI-Assisted Content Creation
0 of 2 lessons completed
AI-Assisted Content Creation
0 of 2 lessons completed
AI Content Ideation and Production
AI-Assisted Visual and Video Planning
09Social Media Campaign Management
0 of 2 lessons completed
Social Media Campaign Management
0 of 2 lessons completed
Plan a Multi-Platform Campaign
Community Management and Reputation
10Lead Generation and Conversion
0 of 2 lessons completed
Lead Generation and Conversion
0 of 2 lessons completed
Lead Magnets and Conversion Paths
Sales Follow-Up and Lead Management
11Marketing Analytics and Reporting
0 of 2 lessons completed
Marketing Analytics and Reporting
0 of 2 lessons completed
Understanding Marketing Performance Metrics
Build a Marketing Performance Report
12Digital Marketing Capstone
0 of 1 lessons completed
Digital Marketing Capstone
0 of 1 lessons completed
Build a Complete Digital Marketing Campaign
Target audience
Entrepreneurs, creators, freelancers, marketers, small businesses and aspiring digital professionals.
Self-paced learning
Work through the modules at your own pace, practise the concepts, and revisit completed lessons when needed.
✓ Structured modules✓ Practical exercises✓ Applied learning activities✓ Progress tracking
YOUR NEXT STEP
Start building practical skills.
Enroll to access the learning experience and track your progress.